MAX Show Rounds

MAX Sales Conversion from Show Rounds


This programme has been developed to positively challenge venues and individuals, in the way they approach and conduct their show rounds.

We want people to see a show round for what it really is ....................  A great opportunity to demonstrate to your prospective client how your venue specifically meets their needs.  A show round is an opportunity to differentiate yourself from the potential competition and to convert real revenue.

Target Audience

This programme is designed for anybody who wants to maximise profitable sales conversion from a show round. The programme works for both new and very experienced people. People who have attended this programme include, General Managers, Sales Managers, Sales Executives, Sales Coordinators, Wedding Coordinators, Operations Managers, Conference and Banqueting Managers, Front of House Managers, Duty Managers.

Aim of Programme

To enable participants to audit their current standards for conducting a show round against best industry practice, with a view to taking action to enhance their standards of performance, so that they consistently offer prospective clients 'WOW' show rounds that meet the prospective client's need and differentiate their venue from the competition, which in turn enables them to convert the business.

Programme Content

Highly motivational, participative and focused on practical things you can put into action. We will help you tailor the concepts discussed to your venue. We will encourage you during the session to build your own checklist of key things, you need to do to make sure you create 'wow' show rounds at your venue.

Key Content will show you:

  • How to put the show round in a business context.
  • How to understand your potential client's preferences.
  • How to prepare for a show round part 1 - The client
  • How to prepare for a show round part 2 - The Venue
  • How to create a WOW welcome to maximise a great first impression
  • How to conduct a WOW show round
  • How to end the show round with a WOW ending
  • How to follow up your show round
  • How to handle walk in show rounds
  • How to measure show rounds conversion

Programme Duration

One Day 0915-1700

Programme Fee

£350.00 per person plus vat - Rate includes training, training materials, The MAX Guide to Maximising Sales Conversion from Showrounds, morning and afternoon refreshment and lunch.

If you book two or more people on the same programme, then we can offer the special rate of £325.00 per person plus vat.

Programme Leader

Wendy Clark - Director Maxima Training & Development
Wendy is a Director and co-founder of Maxima Training & Development. Wendy developed her skills and experience in retails, advertising, catering and hotels, which she became a Director of Sales. Wendy ran her own successful business, Positive Projection, before co-founding Maxima Training & Development in 1995. At Positive & Projection, Wendy specialised in coaching individuals and teams to maximise their personal and team brand. Her work was featured in the Sunday Times.

Wendy is valued by clients for her experience, humour, honest approach, real world thinking, excellent communication skills and her ability to inspire people to maximise their personal brand.

She is a sought-after Executive Coach and is retained by many Senior Managers and their teams.

A qualified trainer and coach through the CIPD, a licensed Insights Discovery Practitioner and a qualified Image Consultant.

Wendy has also successfully completed an advanced Practitioner Diploma in Executive Coaching.

What our delegates say

'The course was excellent, and I found it very useful and interesting, highlighting areas where I will be able to give more structure to my viewings'

'The course was so beneficial and made me think about show rounds from several different perspectives which now seem so fundamental but which I hadn't previously given much thought to'

'Very interesting day, I think the interactive side of the course made it a much more engaging learning experience and some lovely food for lunch as well, bonus!'

'I really enjoyed the workshop and it really helped me! It was great that Wendy got us up and moving around and she was incredibly friendly which made it even better'

' I have learnt a lot and managed to get 4 weddings booked since the workshop so thank you very much!!! Looking forward to the next programme I attend in September.'

'Firstly, I would like to say how enjoyable and useful I always find the Maxima training. This training was well structured, fantastically delivered by Wendy and I have been putting all the points learnt into practice. I took so much away from the course, the content of which was spot on and relevant throughout'

'I would recommend this course to any delegate that has either no experience or lots of experience in show rounds as everyone can learn something new. Out of 10 I would say 10. Thank you very much'

'I felt the training and the training manuals were very helpful and really enjoyed the day with Wendy. The way in which Wendy discussed different aspects of show rounds really helped me and has made it stick in my mind. I will be using what I have learnt confidently from now on'

'The venue and catering were lovely and had everything I could have needed for the day. The venue was also very easy to get to and find which help especially at that time of the day'

Open Programme which dovetail with this programme

  • MAX New Business Development Skills
  • MAX Account Development Skills
  • MAX Face-to-Face Selling Skills
  • MAX Sales Conversion from Meetings & Event Enquiries
  • MAX Wedding Sales for your Venue