MAX Wedding Sales conversion
Date: Length (days): Location/Venue: Cost: Availability: Booking-:
Tuesday 13th March 2018 1 The Research House 325.00
Last few places
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Tuesday 5th June 2018 1 The Research House 325.00
Good availability
Book now
Tuesday18th September 2018 1 The Research House 325.00
Good availability
Book now

MAX Wedding Sales Conversion from Enquiries


The average cost for a wedding in the UK is around £21,000.  Of that figure around an average of £8,000. is spent on the wedding venue and reception.  

If you want wedding business then you know competitive the market is.  This programme is focused on converting wedding business and maximising revenue and customer satisfaction. 

Aim of the programme:

To enable you to confidently utilise 'state of art' skills, processes and techniques, in order to passionately engage with potential customers, with the aim of wowing them into choosing you as their wedding venue of choice.

Programme style and content

Highly motivational, participative, full of best practice and real industry examples. 
Content includes:

  • The wedding market in numbers. Understand and use The Wedding Sales Cycle.

  • Using the laws of persuasion principles to get prospective buyers to book now !
  • Utilise the MAX ONE STOP wedding enquiry process, to convert profitable wedding business from phone calls, emails and people who walk in.
  • Opening the interaction with a WOW welcome.
  • Needs analysis to fully understand exactly what the buyer wants.

  • Exploring creative opportunities to add value and up-sell.

  • Selecting the best package to meet the identified customer need.

  • Turning the customer on to the offer by making it and price irresistible.

  • Overcoming barriers to commitment such as price or availability.
  • Positive next step such as confirming the booking or a show round.
  • Conduct amazing wedding show rounds that differentiate your venue.

  • How to follow up a wedding enquiry or show round.

  • How to grow desire during the event management phase to maximise up selling potential and improve value of the wedding.

 Programme duration

One day - 0915-1700

Programme fee

£325.00 plus vat - Rate includes training, training materials, morning and afternoon refreshment and lunch.

Target Audience

Anyone who is responsible for wedding sales conversion for their venue.

Programme Leader - Wendy Clark  FInstSMM  Director Maxima Training & Development

Wendy is a Director and co-founder of Maxima Training & Development.  Having worked in retail, advertising, catering and hotels becoming a Director of Sales.  Wendy ran her own successful business, Positive Projection before co-founding Maxima Training & Development in 1995.  At Positive Projection, Wendy specialised in coaching individuals and teams to maximise their personal and team brand.  Her work was featured in the Sunday Times.

Wendy is valued by clients for her experience, humour, honest approach, real world thinking, excellent communication skills and her ability to inspire people to maximise their personal brand.

She is a sought after Executive Coach and is retained by many Senior Managers and their teams.

A fellow of the Institute of Sales & Marketing, a qualified trainer and coach through the CIPD, a licensed Insights Discovery Practitioner and a qualified Image Consultant.

Wendy has also successfully completed an advanced Practitioner Diploma in Executive Coaching. 

 What our clients say about this programme

I’d like to say thank you- my team of wedding coordinators really enjoyed the wedding coordinator training programme. They found it stimulating and came away with lots of new ideas and a new passion for their job- thank you!
If you plan to do this again I have a different colleague I would like to send on this – please do let me know and keep me updated.

Thanks Tiffany

Hi Wendy,

 I just wanted to thank you again for yesterday. I feel like I have really taken away a lot of new information and tips from the training course. You made sure it was kept interesting throughout the whole day, especially with the group activities, which also meant that we could learn from each other. Your feedback, boosted my confidence, as you highlighted certain areas where I did really well, but also provided me with the positive criticism I needed, in areas that I could improve.

 Sascha Maverick Venue Management